Books, Magazines, Journalism, Feminism Laura McLaws Helms Books, Magazines, Journalism, Feminism Laura McLaws Helms

Episode 38: Letty Cottin Pogrebin

From Queens, Letty grew up in a conservative Jewish family. At age 20 in 1960, she became the director of publicity for the publishing company Bernard Geis Associates—later rising to vice president. There she was instrumental in making books like ‘Valley of the Dolls’ and ‘Sex and the Single Girl’ into mega-bestsellers. In 1970, she wrote her first book, ‘How to Make it in a Man’s World’; after its success, she left her job to focus on writing and raising her family. She was a founding member of the National Women's Political Caucus, through which she met Gloria Steinem; in 1972, they founded Ms. Magazine together. Letty was an editorial consultant for the 1972 TV special ‘Free to Be... You and Me’ for which she earned an Emmy. Throughout the 70s, 80s, 90s and up to today, she has continued writing books—centering on subjects around the family, raising children, being a working woman, aging, and Judaism. Her latest book, ‘Shanda: A Memoir of Shame and Secrecy,’ was released in 2022; in it she unfurls generations of secrets in her family and discusses how the Jewish teaching of “Shanda,” or shame, perpetuated constant paranoia and secrecy. Letty and I chat about everything—her childhood, the abortions she had in college in the 1950s, how she got her start in publishing, her almost 60-year marriage to labor lawyer Bert Pogrebin, what ‘Mad Men’ got right about the 1960s, discovering feminism, Ms. Magazine, balancing career and family life, being a working writer, and rediscovering Judaism.

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